Do not be enchanted by the soothsayers on your decision-making: desktops are here to stay despite losing sales figures to mobile and tablets.
Many companies try one of a couple tactics. It is easy to promote somebody from within who has proven loyal, or hire from the outside a person with great aspirations, but limited experience. A Virtual CIO might be the best option.
Simply, when a trend is hot, everybody wants a front row seat on the bandwagon. Technology is almost as bad these days. Has anybody seen a cloud-based product lately? How about BI for the masses?
Consumers have raised their expectations. Messages & experiences need to show relevance. And, this requires software as well as data intelligence.