Take Me to Obsolescence – How to Be Disruptive
We have been around long enough to sit through all-day SWOT analysis. This method has been around since the 60’s and has proven itself across many industries and company structures.
The Producers (and Providers)
Recently I read a really great little book about modern marketing and how it is less about promoting and more about making a difference to your target audience. One detail in the book left me challenged though… it repeatedly referred to companies either selling services or products.