BLOG: Rnd() Pragmatism
The following is a collection of random musings meant to engage and entertain. In particular, the thoughts and opinions contained within will be pragmatic in nature and random in context.
We have been around long enough to sit through all-day SWOT analysis. This method has been around since the 60’s and has proven itself across many industries and company structures.
Recently I read a really great little book about modern marketing and how it is less about promoting and more about making a difference to your target audience. One detail in the book left me challenged though… it repeatedly referred to companies either selling services or products.
Just when we became somewhat accustomed to flex-time and virtual employees, the economy sank into the great recession. Companies reactively cut their staff to the bare bones, often removing critical strategic skills in the interim – cutting the proverbial nose to spite thy less-than-optimistic face!
Are we hiring a lawn service to achieve the work best suited for a qualified gardener?
It is imperative when needing outside expertise to decide between hiring a consultant or a contractor.
Of course, you may be curious as to how technology can work better for you.
To begin, we should start a conversation.